This is one of my favorite commercials of all time! I was a 22 yr old punk at the time and couldn’t care less about BMW, but the music and imagery stuck with me over the years. I’m going on my 3rd BMW and will never look back.
Does anyone remember the BMW commercial with the large metal balls rolling around the street? I think it was for the 5 series as well…If you know where I can see it again let me know!
Ha! Great to see this ad posted. I too had saved the quicktime ad from BMW’s website. I have it on an old proprietary magneto-optical disk that I no longer have hardware to read.I tried to get in touch with Joe & Co. back in 1997 to inquire about the music but had no luck.
I love this commercial — I bought a 540 the year I saw this commercial and now I’m on my 5th BMW (X5 4.8). Most BMW commercials are boring, but this one with the imagery and the music stuck in my head. I remember recording the commercial on a VCR and playing it over and over. ALso during the early 90’s BMW ran a newspaper ad listing the things you should do in life (and of course one was owning a BMW). I kept that on my refrigerator for years and did many of the things on the list.
The ad is incredibly important in its intrinsic message that BMW owners are people that make their own destiny, determine their own victories and failures. Not simply acquiesce to life as being subject to the capricious whims of the currents (like a river stream or canal in this case) like most people do. I remember that message well when I was in high school and loved this commercial and its meaning.
This video shows how committed BMW is to the commercials they make. In the meantime, go look at the commercial for the Cadillac Seville STS. It’s extremely cheesy and low class. I’ve got a 2000 and while I love it, it’s no BMW.
Damn I love this commercial / music, I remember I this from senior year in high school, who knew ~5 years later I would pick up a 2001 540i 6-speed, which I still have today!
WOW! Thank you for posting this video! I’ve looked for the “yacht” commercial off and on for the last 8 years. I love the visuals but the beautiful enigmatic music burned it into my memory. I wish there was a soundtrack by the composer related to this.
At the time this ad aired, I was new to the internet and one of my hobbies was trying to track down ads I really enjoyed. Back then video was usually not available so I was happy to find a quicktime video of the ad on BMW´s webpage. There was also a making-of video that I only vaguely remember that I´ve lost track of. I think the quicktimes were only available while it aired since I looked for it later and it was no longer there. Great ads should really be more readily available and free!
Thanks, there really should be a better copy of this ad available, it´s a shame the producer didn´t keep his word. How long did it take to shoot the yachts? Was there any motion capture involved? There was a companion clip to this video that was a short making-of video. I remember a few shots of the yachts on location but unfortunately I dont have it anymore.
Wow! I’ve also been looking & looking for this ad all over the ‘net for years. I am the Marine Coordinator that wrangled the yachts used for all the Miami shoots. A buddy of mine did all the South Florida Land Shot locations. The Producer promised us copies, but that never materialized. Oh Well… Isn’t the internet AMAZING??? Thank You YouTube & thank you so much ‘tiradorfranco2′!!!
I have been searching for this commercial for years… I can’t believe it is on youtube. Unbelievable, I cannot believe I am seeing it again. Whoever posted it thanks. This is still the best bmw commercial
Thank you Tiradorfranco2!! I recorded this when it first appeared on tv, then accidentally erased it. Called Fallon-McElligott, but they were not used to people being FANS of their commercials. Just thought I’d check YouTube for it, and… thanks again!! Ah, the video, the music… Just love it. Jerryr in Galesburg, IL
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August 30th, 2009 at 1:36 pm
Wow, only 12!
August 30th, 2009 at 1:36 pm
Cool music…
August 30th, 2009 at 1:36 pm
I’ve always loved this commercial. I remember being strangely moved by it when it first aired, and I’m glad I found it again!
August 30th, 2009 at 1:36 pm
I would buy the music from Joe and Co. if I could. I will buy the car though very soon.
August 30th, 2009 at 1:36 pm
I love it!!!The music, the scenery, the music, the car, oh, and the music.
August 30th, 2009 at 1:36 pm
This is one of my favorite commercials of all time! I was a 22 yr old punk at the time and couldn’t care less about BMW, but the music and imagery stuck with me over the years. I’m going on my 3rd BMW and will never look back.
August 30th, 2009 at 1:36 pm
Does anyone remember the BMW commercial with the large metal balls rolling around the street? I think it was for the 5 series as well…If you know where I can see it again let me know!
August 30th, 2009 at 1:36 pm
Ha! Great to see this ad posted. I too had saved the quicktime ad from BMW’s website. I have it on an old proprietary magneto-optical disk that I no longer have hardware to read.I tried to get in touch with Joe & Co. back in 1997 to inquire about the music but had no luck.
August 30th, 2009 at 1:36 pm
I love this commercial — I bought a 540 the year I saw this commercial and now I’m on my 5th BMW (X5 4.8). Most BMW commercials are boring, but this one with the imagery and the music stuck in my head. I remember recording the commercial on a VCR and playing it over and over. ALso during the early 90’s BMW ran a newspaper ad listing the things you should do in life (and of course one was owning a BMW). I kept that on my refrigerator for years and did many of the things on the list.
August 30th, 2009 at 1:36 pm
The ad is incredibly important in its intrinsic message that BMW owners are people that make their own destiny, determine their own victories and failures. Not simply acquiesce to life as being subject to the capricious whims of the currents (like a river stream or canal in this case) like most people do. I remember that message well when I was in high school and loved this commercial and its meaning.
August 30th, 2009 at 1:36 pm
I remember the weather channel of all places where this commercial aired in heavy rotation in 1995.
August 30th, 2009 at 1:36 pm
This video shows how committed BMW is to the commercials they make. In the meantime, go look at the commercial for the Cadillac Seville STS. It’s extremely cheesy and low class. I’ve got a 2000 and while I love it, it’s no BMW.
August 30th, 2009 at 1:36 pm
beaultyfull
August 30th, 2009 at 1:36 pm
why do ads get awards…either the car sells better or it doesnt!hahai love this car
August 30th, 2009 at 1:36 pm
Damn I love this commercial / music, I remember I this from senior year in high school, who knew ~5 years later I would pick up a 2001 540i 6-speed, which I still have today!
August 30th, 2009 at 1:36 pm
Hell yeah, tiradorfranco2!
August 30th, 2009 at 1:36 pm
WOW! Thank you for posting this video! I’ve looked for the “yacht” commercial off and on for the last 8 years. I love the visuals but the beautiful enigmatic music burned it into my memory. I wish there was a soundtrack by the composer related to this.
August 30th, 2009 at 1:36 pm
Thanks for commenting. If you could share any info or anecdotes, it would be very much appreciated!
August 30th, 2009 at 1:36 pm
At the time this ad aired, I was new to the internet and one of my hobbies was trying to track down ads I really enjoyed. Back then video was usually not available so I was happy to find a quicktime video of the ad on BMW´s webpage. There was also a making-of video that I only vaguely remember that I´ve lost track of. I think the quicktimes were only available while it aired since I looked for it later and it was no longer there. Great ads should really be more readily available and free!
August 30th, 2009 at 1:36 pm
Thanks, there really should be a better copy of this ad available, it´s a shame the producer didn´t keep his word. How long did it take to shoot the yachts? Was there any motion capture involved? There was a companion clip to this video that was a short making-of video. I remember a few shots of the yachts on location but unfortunately I dont have it anymore.
August 30th, 2009 at 1:36 pm
Hi — where did you find this to post it? I helped create it, & am trying to end up with a copy!Thx!MacCoach
August 30th, 2009 at 1:36 pm
Wow! I’ve also been looking & looking for this ad all over the ‘net for years. I am the Marine Coordinator that wrangled the yachts used for all the Miami shoots. A buddy of mine did all the South Florida Land Shot locations. The Producer promised us copies, but that never materialized. Oh Well… Isn’t the internet AMAZING??? Thank You YouTube & thank you so much ‘tiradorfranco2′!!!
August 30th, 2009 at 1:36 pm
I have been searching for this commercial for years… I can’t believe it is on youtube. Unbelievable, I cannot believe I am seeing it again. Whoever posted it thanks. This is still the best bmw commercial
August 30th, 2009 at 1:36 pm
Thank you Tiradorfranco2!! I recorded this when it first appeared on tv, then accidentally erased it. Called Fallon-McElligott, but they were not used to people being FANS of their commercials. Just thought I’d check YouTube for it, and… thanks again!! Ah, the video, the music… Just love it. Jerryr in Galesburg, IL
August 30th, 2009 at 1:36 pm
This is probably my favorite TV commercial. I hope this videoclip stays.Does anyone know how to import this to iTunes/iPod?
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